Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08733_Field_TCGG T498.txt

Text File | 1996-04-10 | 949b | 16 lines

their writing they find that they must also break up their verbal
structures polysyllabically before the phonetic alphabet will
apply to them. Reflection on this situation will help us to
understand why alphabetic writing at first, and print later, led
to the analytic separation of interpersonal relations and inner
and outer functions in the Western world. Thus everywhere in
Finnegans Wake  Joyce reiterates the theme of the effects of
the alphabet on “abced-minded man,” ever “whispering his ho
(here keen again and begin again to make sound sense and
sense sound kin again)” (p. 121) and urges all to “harmonize
your abecedeed responses” (p. 140).

     The new oil base for printing came “from the painters
rather than the calligraphers,” and “the smaller cloth and wine
presses embodied most of the features required by the printing
press. . . . the primary problems of innovation centred around